Omnes Cosmetics

The visual identity for Omnes Cosmetics was designed to translate the values of a brand that sees beauty as a form of free and diverse expression. The visual language combines a symbol associated with freedom with a communication style that celebrates diversity and individuality.

The visual direction also extends to the brand’s promotional imagery, featuring different profiles and styles to represent the wide range of people the brand aims to reach. Sustainability is incorporated into the brand concept through vegan, cruelty-free products and recyclable packaging.

To bring the entire visual system together, a brand guidelines manual was developed, covering identity guidelines, applications, visual patterns, and principles that guide Omnes’ communication. The project provided an opportunity to explore not only the creation of a visual identity, but also the development of a purposeful brand with its own positioning and visual language.