Ambrosino

The concept behind Ambrosino is based on the idea of turning gelato into an experience. Inspired by the word “ambrosia,” traditionally associated with the food of the gods, the name reinforces the brand’s proposal to create something special, with a light, playful, and almost celestial atmosphere.

The visual identity was designed to communicate this universe consistently across different brand touchpoints. The art direction explores the sensory nature of the product, while the applications highlight the variety of flavors and formats — from traditional tubs to popsicles and products from the Morsino and Frulatte lines.

The project also considers different needs and consumption preferences, including vegan and lactose-free options, along with a more sustainable packaging approach. To strengthen the brand’s presence, a social media campaign was also developed, featuring an interactive promotion that invites the audience to participate in choosing a new permanent flavor.

The result is an identity that combines tradition and contemporary design, creating a gelato brand with a distinctive personality and a visual experience as inviting as the product itself.