ShowUp!

The project was developed as part of the “Integrated UX Project” course, with the UX research conducted collaboratively through interviews, usability testing, and heuristic analysis.

I was responsible for the UI design, as well as the entire visual and branding direction of the app. Using Figma and Adobe Creative Suite, I developed an intuitive and engaging interface designed around the needs and behaviors identified during the research process.

The user journey was tested through both low- and high-fidelity prototypes, achieving a usability rate of over 90%. Positive feedback from users and stakeholders highlighted the app’s intuitive navigation and visual appeal, reinforcing its potential as a platform for discovering, sharing, and experiencing live events.