UX/UI
ShowUp!
An app designed to bring fans closer to their favorite artists, make concerts easier to discover, and organize the entire experience before, during, and after each event.
From Research to Experience
The research combined interviews, user persona development, and testing across three essential journeys: following users, reselling tickets, and creating event alerts.
Evolving the prototype from low to high fidelity increased its Maze usability score from 74 to 97 points, reducing incorrect clicks and making the user flows clearer and more intuitive.
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